Build ambitious health technology. Get the regulation right from the start.

Fabola helps founders and product teams turn medical device, IVD and AI regulation into a clear, workable plan.

We are based in Sweden and deeply rooted in the European regulatory system, with experience and networks that extend into the United States and China.

Not even sure whether what you’re building is a medical device? That is a perfectly good place to start.

We help you understand:

  • what regulation applies
  • what evidence you actually need
  • what can wait
  • what needs to be designed correctly now
  • how European decisions affect future US and China pathways

Have you been told your product might be “MedTech”?

You do not need to know whether your product falls under MDR, IVDR, the EU AI Act, FDA regulation, NMPA requirements or none of them before speaking to us. Working that out is often the first job.

If your product uses AI, blood tests, biomarkers, genetic data, clinical information, symptoms or other health data, relatively small differences in what the product does and what you claim it does can change the regulatory pathway considerably.

Fabola helps founders answer questions such as:

  • Is our product actually a medical device?
  • Are we MDR or IVDR?
  • What claims can we make?
  • What evidence do we need?
  • Have we already built something that creates a regulatory problem?
Figure out your regulatory pathway

Start where you are.

You do not need to know which regulatory service you need.

Tell us the decision you are trying to make.

Figure out what applies

Before building your company around the wrong regulatory assumptions, establish the pathway.

We work with:

  • medical device and IVD qualification
  • intended purpose
  • MDR versus IVDR
  • medical device software
  • wellness boundaries
  • classification
Typical questions
  • Can we launch an MVP first?
  • What risk class are we?
  • What does this regulatory pathway mean for our product roadmap?

Build the right evidence

More validation is not automatically better validation.

Fabola translates intended purpose, claims, technology and risk into an evidence strategy: what needs to be demonstrated, with what data, and to what level of confidence.

Explore AI and validation

We work with:

  • clinical evidence
  • IVD performance evaluation
  • AI/ML validation
  • statistical strategy
  • dataset representativeness
  • evidence planning across multiple markets
Typical questions
  • How many patients or samples do we need?
  • Can we use retrospective data?
  • Do we need an external validation study?
  • Are we validating the right thing?
  • Are we doing more than the regulation actually requires?

Get ready for market

Conformity assessment should not be the first time you discover what is missing.

Fabola helps companies prepare for European market access while keeping future international expansion in view.

Talk to Fabola

We work with:

  • CE-marking strategy
  • Notified Body preparation
  • technical documentation readiness
  • regulatory gap assessments
  • FDA pathway considerations
  • China market access strategy
Typical questions
  • Are we ready for a Notified Body?
  • What are they likely to question?
  • Which gaps matter before submission?
  • Can our European evidence support FDA?
  • Is China realistic for our product?

Building with AI?

A model performing well is not the same thing as a medical device being adequately validated.

For an AI-enabled medical device, the technical, clinical and regulatory parts of the company need to connect.

Fabola works with founders, clinical teams and AI engineers on questions such as:

  • What exactly are we claiming the AI does?
  • Is the validation dataset representative of the intended population?
  • How should subgroup performance and bias be evaluated?
  • What happens when the model changes?
  • How do MDR or IVDR and the EU AI Act interact?

Rooted in Europe, with the US and China in view.

Fabola’s regulatory home is Europe. We work deeply with the MDR, IVDR, medical device software, CE marking, Notified Bodies and the emerging regulatory environment for AI.

But health technology companies rarely stop at one market. Fabola also works across the regulatory and innovation environments of the United States and China, within a broader international MedTech ecosystem spanning founders, researchers, regulatory professionals, Notified Bodies, innovation environments and market-access networks.

That perspective helps us understand not only what the regulations say, but how products move through real regulatory systems.

That means asking international questions early enough to matter:

Can a validation study support more than one market? Will an EU product claim create problems for a later FDA pathway? Are we collecting the data we will eventually need? Should the US, Europe or China come first? Which parts genuinely need to be market-specific?

The aim is to avoid early decisions that unnecessarily close future options, without creating three regulatory programmes on day one.

You know what the work will cost before it starts.

Early-stage companies need to know what a regulatory decision will cost, what they will receive and what they will be able to decide afterwards. That is why Fabola works modularly.

  1. Start with one question

    Most engagements begin with a defined decision.

  2. Get a defined output

    Before the work begins, we agree:

    The question
    What are we trying to establish?
    The scope
    What will Fabola examine?
    The deliverable
    What will you receive?
    The decision
    What should you be able to decide afterwards?
    The cost
    Where the scope is definable, the price is agreed in advance.
  3. Then you decide whether you need the next module.

    No assumption that a first question needs to become a twelve-month consultancy project.

    How can Fabola help?

We start with how you describe your product.

Fabola works with founders in ordinary product language first, then translates the regulatory consequences.

Portrait of Ingela Mauritzon

Regulatory practice informed by research

Ingela Mauritzon Founder, Fabola

Ingela Mauritzon is a medical-device regulatory specialist and researcher working at the intersection of regulation, artificial intelligence and innovation.

She advises medical device, IVD and health-software companies on regulatory strategy, clinical and performance evidence, AI-enabled products, conformity assessment and international market access.

Her doctoral research at Halmstad University examines AI and regulatory governance in the European medical-device system, including how Notified Bodies respond to technological and regulatory change.

Her work combines regulatory practice with research into how regulation operates around innovative and emerging technologies.

Questions founders ask us

My software uses blood-test results. Does that make it an IVD?

Not automatically.

The answer depends on what the software is intended to do with the information, what output it produces and the medical purpose of that output.

Software using laboratory data can potentially fall under IVDR, MDR or outside medical-device regulation depending on its intended purpose and functionality.

Our AI gives personalised health insights. Is it a medical device?

Potentially.

The important question is not simply whether the product uses AI.

Qualification depends on what the software is intended to do and whether its output serves a medical purpose such as diagnosis, prediction, monitoring or treatment.

Can we call ourselves a wellness product?

Sometimes a product can legitimately remain outside medical-device regulation.

But “wellness” is not simply a label.

The functionality, intended purpose, claims, user experience, instructions and marketing all need to support that position.

How much validation is enough?

There is no universal number of patients, samples or validation studies.

The evidence needs to support the intended purpose, claims, risk, population and technology of the particular product.

AI and validation

Do we need a Notified Body?

That depends on whether your product qualifies as a medical device or IVD and how it is classified.

For many regulated devices, independent conformity assessment is required before CE marking.

The important step is to establish the pathway before planning around assumptions.

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What are you building?

Whether you have an idea, a prototype, a working product, a validation study underway or a Notified Body submission approaching, we can start with the decision you need to make now.

You do not need to know which regulatory service to ask for.

Talk to Fabola

Send us a short description of your product.